A&D Academy

The challenge

A&D Academy teaches business teams a go-to-market methodology that aligns Marketing, Sales, Partners and Customer Success around a single growth goal. The methodology is genuinely complex, and that was the problem: presented as-is it reads like a consulting framework, which makes a buyer hesitate rather than enrol. The site had to turn it into a learning path a team lead could scan in a minute and see themselves following.

My approach

The content is structured as courses and executive programmes rather than as a body of theory, so each offering states who it is for and what a team can do differently afterwards. The four functions run as an explicit through-line across the pages, which keeps the alignment argument visible instead of buried in copy. Built in Next.js with Sanity, so the academy can add and reorder programmes as the curriculum develops.

The outcome

adacademy.ad presents the methodology as a clear, applicable learning path — courses and executive programmes that are ready to use from day one, aimed at teams rather than individual learners. Course content is fully managed by the academy.

What I delivered

• Information architecture for the course catalogue
• UI and visual design
• Next.js front end
• Sanity CMS for courses and programmes
• Responsive design across devices

Built with

• Next.js
• React
• Sanity
• Tailwind CSS