Beontravel

The challenge

Be On Travel is a travel coaching project founded by Francesco Profumi, built on journeys that pair exploration with personal growth. That premise is easy to state and easy to render as cliché — the category is full of stock sunsets and inspirational quotes. The site had to make the coaching side concrete enough to be taken seriously, without losing the appetite for travel that brings people in.

My approach

The design puts storytelling and visual identity on equal footing: a vibrant palette and photography carry the desire to travel, while the structure of the copy explains what a coached journey actually involves and who it suits. I handled the design and the translation of the brand's values into the digital experience, with the site running on WordPress so Francesco can publish new journeys as they are scheduled.

The outcome

beontravel.it reads as a coaching practice rather than a tour listing: the values, the format of the journeys and the person behind them are all legible before a visitor makes contact.

What I delivered

• Visual identity applied to the web
• Responsive web design
• Content structure and storytelling
• WordPress site

Built with

• WordPress
• HTML & CSS