Mosscape

The challenge

Mosscape sells handcrafted terrariums as decorative objects rather than as plants. That distinction is the entire proposition, and it lives or dies on the visuals: a buyer choosing a terrarium for a room is making an interior design decision, so the page had to be judged on the same terms as the object itself.

My approach

The landing page is deliberately minimal so nothing competes with the product photography, with the layout doing the work of framing each piece as a decorative object in a space rather than as a plant in a jar. Generous whitespace, a restrained palette taken from the moss itself and a single clear path through the page keep the attention on the object. It is built in Framer, which suited a single visual-led page: fast to iterate on the design directly, no build pipeline to maintain, and animation available where it adds to the presentation rather than distracting from it.

The outcome

The Mosscape landing page presents the terrariums as unique decorative items and gives the project a shareable home that works as well on a phone as on a desktop. Because the build lives in Framer, the range and the photography can be swapped as new pieces are made, without a developer and without a redeploy.

What I delivered

• Landing page design
• Product presentation and layout
• Framer build
• Responsive design

Built with

• Framer
• Figma